Stockholm, Sweden
OEIL VIOLETTE
Gold Vermeil Jewelry
About
“Oeil” means “eye” in French. So Oeil Violette is like one of my eyes, my second self—a way of seeing the world.
The brand centers on perspective — How the eye captures beauty in the passage of time: past, present, and future.
As a fun side effect, the name of the brand sounds a bit like "Oh! Violette!" in Swedish—something I find charming when people say it without realizing they're actually pronouncing the brand name correctly.
Our Philosophy
The Brand And The Founder
Our Products
Our Philosophy
In the tapestry of life, the importance of being free and beautiful lies in embracing the innate authenticity that defines each individual. True beauty transcends conventional standards; it is an expression of self-love and acceptance. Teaching our eyes to see beauty in diverse forms and experiences fosters a mindset of appreciation for the unique narratives that weave together the fabric of humanity.
By recognizing and celebrating the beauty within and around us, we empower ourselves to live freely and authentically, creating a world where individuality is cherished, and diversity is the essence of true beauty.
The Brand And The Founder
Oeil Violette was founded in 2024 by Violette Guo in Stockholm, Sweden.
The brand is the creative expression of Violette Guo—a woman of deep Chinese heritage, shaped by the enriching, modern cultural landscape of Scandinavia. Her vision is rooted in the unique insights formed at the intersection of Eastern philosophy and Western design.
Grounded in timeless aesthetics, Oeil Violette merges modern minimalism with quiet sophistication. With a degree in Fashion Studies from Stockholm University and experience in luxury retail, marketing, and PR, Violette brings a refined, cross-cultural perspective to every creation.
From fine jewelry to premium leather goods, each piece is thoughtfully crafted to enrich everyday life with beauty, balance, and intention.
At Oeil Violette, every item is more than an accessory—it’s a subtle expression of individuality and taste.
Our Products
We design and produce our own products, in addition, we also work with selected independent designer studios from around the world. We work with exceptional jewelry workshops that exhibit a commitment to craftsmanship, creativity, and sustainability. Our approach is built on the belief that collaboration breeds excellence. By uniting independent studios with varying design philosophies, and aesthetic sensibilities, we cultivate a rich tapestry of ideas that push the boundaries of conventional design.
Through this collaborative model, OEIL VIOLETTE is able to offer discerning clients a curated selection of exquisite products that reflect the diverse array of influences and talents.
In essence, OEIL VIOLETTE is more than just a quality brand. We are a community of passionate designers, artisans, and visionaries who share a common goal: to offer a world of freedom and beauty through collaboration & creativity.
© 2025 OEIL VIOLETTE
