About

In the tapestry of life, the importance of being free and beautiful lies in embracing the innate authenticity that defines each individual. True beauty transcends conventional standards; it is an expression of self-love and acceptance. Teaching our eyes to see beauty in diverse forms and experiences fosters a mindset of appreciation for the unique narratives that weave together the fabric of humanity.

By recognizing and celebrating the beauty within and around us, we empower ourselves to live freely and authentically, creating a world where individuality is cherished, and diversity is the essence of true beauty.

OEIL VIOLETTE was founded in Stockholm, Sweden， year 2024. A distinctive brand in the realm of lifestyle products, invites you to embrace a world where elegance meets functionality. Rooted in the essence of timeless aesthetics, our curated collection seamlessly blends modern design with a touch of sophistication. The brand is born from the creative vision of a woman of Chinese origin raised in the enriching environment of Scandinavia, embodies the profound insights gained from the intersection of Eastern and Western cultures.

After earning her bachelor’s degree in Fashion Studies from Stockholm University, she delved into the realms of luxury retail management, in-house marketing, and PR consultancy, enriching her expertise along the way. Having witnessed the truths and beauties inherent in both societies, our founder brings a harmonious balance to our lifestyle products, celebrating the rich tapestry of diverse influences. From finer to high-end jewelery and premium leather goods, our team strives to enhance your daily life with carefully crafted pieces that exude style and purpose. 

Our commitment to quality and attention to detail ensures that each product becomes a statement of refined taste. Discover a lifestyle that resonates with the unique allure of OEIL VIOLETTE, where every item is not just an accessory but a reflection of your distinct personality and taste。

OEIL VIOLETTE designs and produces our own products, in addition, we work with selected independent designer studios from around the world. We scout for exceptional designer studios that exhibit a commitment to craftsmanship, creativity, and sustainability. Our approach is built on the belief that collaboration breeds excellence. By uniting independent studios with varying cultural backgrounds, design philosophies, and aesthetic sensibilities, we cultivate a rich tapestry of ideas that push the boundaries of conventional design.

Through this collaborative model, OEIL VIOLETTE is able to offer discerning clients a curated selection of exquisite products that reflect the diverse array of influences and talents within our global network of designers.

In essence, OEIL VIOLETTE is more than just a quality brand. We are a community of passionate designers, artisans, and visionaries who share a common goal: to offer a world of freedom and beauty through collaboration & creativity.